Event

Branding to the Middle-Class Muslim: Step by step branding plan to the target Middle-Class Muslim Consumer’s

Branding to the Middle-Class Muslim: Step by step branding plan to the target Middle-Class Muslim Consumer’s

Branding to the Middle-Class Muslim: Step by step branding plan to the target Middle-Class Muslim Consumer’s

Branding to the Middle-Class Muslim: Step by step branding plan to the target Middle-Class Muslim Consumer’s

Branding to the Middle-Class Muslim: Step by step branding plan to the target Middle-Class Muslim Consumer’s

Workshop I : Rabu-Kamis, 29-30 Oktober 2014 Workshop II : Selasa-Rabu, 25-26 November 2014 Tempat : Upper Room, Annex Building, Jakarta. Waktu: 08.00-17.30 Wib

Background Program “Branding to the Middle class Muslim” adalah sebuah program workshop dua hari yang unik dan satu-satunya program di Indonesia untuk menarget konsumen kelas menengah muslim yang potensinya luar biasa. Setelah mengikuti program ini peserta akan mampu menyusun dokumen branding plan untuk menarget pasar kelas menengah muslim.

WORKSHOP APPROACH • Action Learning Approach • Template-Based Workgroup Assignment • Industries Best Practice Sharing • Post-Training Coachin

FACILITATATORS Yuswohady Managing Partner di Inventure dan penulis lebih dari 40 buku mengenai bisnis dan pemasaran. Buku terakhirnya Marketing to the Middle Class Muslim (2014).

Amalia Prabowo CEO Havas Worldwide, sebuah advertising agency yang berpusat di New York. Berpengalaman belasan tahun di dunia periklanan.

Day 1 – Introduction: Branding to the Middle-Class Muslim Fasilitator: Yuswohady – Concept: Strategic Brand Analysis Workgroup Exercise: Map Your Landscape Working Tools: Strategic Brand Analyzer Facilitator: Yuswohady – Concept: Segmentation of Middle Class Muslim Workgroup Exercise: Choose Your Segment Working Tools: Four Faces of Muslim Segment Facilitator: Yuswohady – Concept: Value Proposition and Positioning Workgroup Exercise: Define Your Market Position Working Tools: Value Proposition Model Facilitator: Yuswohady

Day2 – Concept: Brand Identity System, Core Message and and Tagline Workgroup Exercise: Formulate Your Brand Concept Working Tools: Aaker’s Brand Identity System Facilitator: Amalia Prabowo – Concept: Integrated Marketing Communication Workgroup Exercise: Integrate Your Marcomm Media and Channels Working Tools: 360 degree IMC Model Facilitator: Amalia Prabowo – Case Study: Learning from Muslim Brand Champion Moderator: Yuswohady – Final Workgroup Presentation: A Participants Competition Closing and Lessons-Learned

WHO SHOULD ATTEND CEO, direktur, general manager, manager marketing di perusahaan yang membidik pasar konsumen muslim seperti: perbankan dan asuransi syariah, kosmetik dan fesyen muslim, makanan dan minuman halal, travel haji-umroh, sekolah dan lembaga pendidikan Islam, lembaga amil zakat. Dan lain-lain.

INVESTASI Normal Rate Rp. 5.000.000.- / Early Bird Rp. 4.500.000.- [Batch I: sampai tanggal 13 oktober 2014, Batch II: sampai 7 november 2014] / Corporate Rate Rp.4.500.000.-[Paket 3 orang dari satu perusahaan] / Early Bird Rp. 4.300.000.- [Paket 3 orang dari satu perusahaan] (sudah termasuk workshop kit, sertifikat dan gratis berlangganan majalah MIX selama 6 edisi)

TICKETING Susan 0856 9797 4515 ([email protected]) Maria 0858 8104 6288 ([email protected]) Okta 0857 82236805 / 021 938 94952 ([email protected])

SPONSORSHIP Dina 0812 9859 8742 / 0877 8058 9253 ([email protected])


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