Winning The Middle Class Consumer – Understanding, Segmenting, Branding

Winning The Middle Class Consumer - Understanding, Segmenting, Branding

Winning The Middle Class Consumer – Understanding, Segmenting, Branding

WINNING THE MIDDLE CLASS CONSUMER
Understanding – Segmenting – Branding

20-21 Januari 2016, 8 AM – 5 PM
Upper Room, Annex Building
Wisma Nusantara
Jakarta Pusat

TOPICS


DAY 1

  • Indonesia Middle Class Consumer:
  • Its Trends and Potentials

COFFEE BREAK

  • The 8 Faces of Indonesia Middle Class
  • Consumers: Insights from Quantitative
  • Survey

LUNCH BREAK

  • The 8 Faces of Indonesia Middle Class
  • Consumers: Insights from Etnographic
  • Survey

COFFEE BREAK

  • Going Field Session:
  • Listening and Probing the Real Customer

DAY 2

  • Watching & Brainstorming Session:
  • Getting Insight from the Real Consumer

COFFEE BREAK

  • From Consumer Behavior to Segmentation:
  • Developing Middle Class Consumer Canvas®

LUNCH BREAK

  • Real Case Assignment Session:
  • Working with Middle Class Consumer
  • Canvas® Tools

COFFEE BREAK

  • Practical Application:
  • From Segmentation to Brand Strategy

WHO SHOULD ATTEND

  • Marketing Mgr
  • General Mgr
  • Brand Mgr/Ass. Brand Mgr
  • Research Mgr/Specialist
  • Business Owner

PEMBICARA :

  • YUSWOHADY Director Middle Class Institute (MCI)
  • HASANUDDIN ALI Research Partner MCI

TIME & DATE

  • 9 – 10 December 2015, 08.00 – 17.00 WIB
    Upper room, Annex Building, Wisma Nusantara, Jakarta Pusat.

INVESTMENT FEE :

  • IDR 4.500.000 / person

RSVP

Susan 0856 9797 4515 (susanah@swamail.com)
Okta 0857 8223 6805 (okta.hidayanti@swamail.com)
Maria 0858 8104 6288 (maria.natalia@swamail.com)

Organized by:
MIX Interactive

More Information:
mix.co.id/event/winning-the-middle-class-consumer-understanding-segmenting-branding

buy-tickets-button


Leave a Reply

Sign In

Get the most out of SWA by signing in to your account

(close)

Register

Have an account? Sign In
(close)